A whirlwind tour of the new martech map, major martech trends for 2023, and how to manage it all in the year ahead
Yesterday, my brother-in-martech Frans Riemersma and I gave a tour de force presentation of the latest martech landscape as it stands at the end of 2022 (now formally in excess of 10,000 methods!), five big developments that we count on will shape martech and marketing and advertising in 2023, and a framework for taking care of it all in what is confident to be a really “fluid” yr in advance.
You can look at the full 60-moment session on YouTube and also download the complete 117-slide deck below.
As I shared yesterday, the to start with component of our presentation showed the new martechmap.com web page — an interactive edition of the martech landscape — that now lets you search and filter making use of information from Clearbit (approximate profits, enterprise size, and day founded) and G2 (typical rating and quantity of critiques). We also utilized this enriched info in mixture to assess a number of fascinating designs throughout the martech market, these as the differences between normal age, typical score, normal dimension, and common adoption charge of the 49 martech types.
I assume you will find the benefits of that analysis as appealing as we did. They also give some course to exactly where upcoming entrepreneurial ventures in the house are most likely to come up.
In the second aspect, we did a further dive into 5 major traits that we imagine will be front-and-middle for most martech teams in 2023:
- Generative AI & Personalization
- Activating Cloud Details Warehouses
- Ecosystems & Communities
- No-Code In-Household Creators
- World wide web3 & Metaverse (whilst we consider this will be an anti-development in 2023)
And at last, in the 3rd aspect, we offered a framework for working with this complicated martech environment by (1) handling the hype curve, which appears in several varieties — practically fractal-like — in the two the market and your interior stack and organizational capabilities and (2) running the journey of “productizing” advertising, from experimental jobs to standardized procedures to automatic items.
But relatively than study about it, we think you’ll locate it additional exciting to hear and see it instantly from our recorded party:
We want to thank all over again our sponsors SAS, Uptempo, Calendly, Goldcast, G2, and Clearbit. Their assist has funded and enabled our analysis and made it doable for us to share the final results with the martech neighborhood at no value to you.
