Taking A Beverage Brand From Zero To One

In Episode 124 of the Lion’s Share Internet marketing Podcast, Tyler and Jon converse about the most current information: Adobe acquires Figma for $20 billion. They explore this acquisition’s significant added benefits to creatives and forecast what the coming decades will hold for Figma.

Then Tyler introduces this episode’s guest, Doug Allan, founder of Serene Instant. Quiet Minute is a CBD-infused beverage brand that strike marketplaces this summer, centered on producing the optimum high-quality CBD beverage in the world.

In their discussion, Tyler and Doug chat about the difficulties of starting a beverage brand name during a recession, how to take a merchandise from to 1, and how you can meet consumers wherever they are.

To close the episode, Doug encourages marketers and business owners to make small business growth a day by day habit.

Timestamps

00:00 – Intro

01:20 -What’s in the News: Adobe acquires Figma for $20 billion

05:38 – Highlighted Visitor: Doug Allan, Founder of Tranquil Moment

5:55 – What is Quiet Second?

8:40 – Doug describes the benefits following 6 months on the marketplace

12:00 – Taking a product from to 1

16:35 – Doug’s track record in wine advertising and marketing and entrepreneurship

27:30 – Impacts of the economic downturn on CPG brand names

29:40 – What’s up coming for Calm Minute to go from 2 to 10

33:30 – Tranquil Moment’s advertising tactic

41:00 – Essential Takeaway

45:18 – Outro